Friday, July 20, 2012

BOOK REVIEW: THE SIMPSONS. AN UNCENSORED, UNAUTHORIZED HISTORY.



Subtitle:  I Will Not Write An Uncensored, Unauthorized History of the Simpsons.  By John Ortved.  Foreword by Douglas Coupland.  (Faber and Faber, Inc.  An Affiliate of Farrar, Straus and Giroux.  New Yor, NY.  2009.  332 pp. including bibliographical references and index.  Hardcover first edition reviewed.  (ISBN 978-0-86547-988-3 (hardcovery:alk.paper).  Reviewed by Dr.Arthur Kyriazis, M.Sc.E., J.D..
KIM KARDASHIAN - HOMER SIMPSON'S IDEAL WOMAN

Ridiculously Pretentious Introduction Demonstrating My Academic Bonafides
            “The history of all hitherto existing society is the history of class struggles.”  Karl Marx & Friedrich Engels, Manifesto of the Communist Party.  (1883).  (impossibly long citation to word “society” in original omitted).  Cited from The Marx-Engels Reader.      Robert C. Tucker, Ed.  (revised & enlarged 2d ed., W.W. Norton & Company, NY & London, 1978, 1972).  At p. 473 & n.6. 
Truly Pretentious and Over-bearingly Academic, Laden with Cliched Name-Dropping Transitional Paragraph Further Illustrating That I went to Harvard Where I Critically and Hermeneutically Studied the Original Texts of Marx and Engels With Deconstructionist Elan as Well as Assimilating Fully the Entirety of Economics, Econometrics and the History of Economics From Conservative Nobel-Prize Winning Professors Who Have Advised Every Administration Republican or Democrat to the Current Day While Also Partying at the Lampoon Castle, the Pi Eta Club & the Harvard Advocate Trolling for Smart Hot Babes and Making Key Alumni Friendships and Connections that You Did Not and Will Not Ever Make
            Famously, neither Marx nor Engels ever really defined “class” in all of their lengthy, prolix, verbose, Hegelian, anti-Hegelian, dialectical, anti-dialectical, idealistic, anti-idealistic, empirical, anti-empirical, long-winded, overwritten, windbag, poorly framed and even more poorly documented, evidenced, reasoned and statistically warranted (theirs may be the only economics texts in the world without graphs, pie charts or mathematical formulae) (Maxwell’s equations, the theory of sets and non-Euclidean geometry were all known in mathematics by 1883, not to mention many well-known mathematical underpinnings of modern classical economics and econometrics).  So in defining the problem of what they meant by “class” and “class struggle”, for years social scientists, professors, commentators and actual honest to goodness genocidal, homicidal, Priest, Patriarch, Pope, Biship, Buddhist, Missionary and Dalai Lama killing communists have been puzzling over this phrase for years hoping to decipher the theory of dialectical historical materialism. 
FHM COVER GIRL ARIANNY CELESTE - BART SIMPSON'S KIND OF GAL

The Real Introduction – Do the BartMan! But Still Somewhat Pretentious, Academic and Cliché Laden full of Showoff Words and Name-Dropping
            But then came a little fellow named Bart Simpson in the late 1980s, and suddenly, the whole world knew exactly what the words “class struggle” meant.  Bart against his class, Bart against his parents, Bart against Springfield, Bart against the world.  By class, we simply meant what every red-blooded American knew—the struggle against school, rules, authority and conformity.  “Don’t have a Cow, Man” and “Do the Bartman” became instant slogans of teenage angst, kulturkampf and urban rebellion overnite as the Simpsons rocketed to overnite fame, even toppling the famed “Cosby Show” from its ten year run as the nation’s #1 comedy show and sending the Coz into permanent retirement rather than be humiliated by little Bart for yet another season.  Within a year, another African-American comic from Philly, Will Smith, would become the new Bill Cosby (so to speak) as Susan Stevenson and Andy Borowitz’s Fresh Prince of Bel-Air would rocket to #1 status and conquer the World, still in reruns today and generating generous residuals for its brilliant creators, Sue and Andy.
KING LEONIDAS AT THERMOPYLAE - LISA SIMPSON'S KIND OF GUY

The Same Boring S----- Everyone Says About the Simpsons
            The Simpsons have become an American institution, and with now twenty years on the air plus logged, and no end in sight, the Simpsons have become one of the most amazingly durable entertainment institutions since perhaps the various incarnations of I Love Lucy, the Lucy Show, etc. that ran for so many many years in the early years of television.  To give some fair comparison, classic shows like Dick Van Dyke and Perry Mason, as great as they were, ran for five and eight years each (though to be fair, comebacks were made by both later on, including a number of successful two hour made for TV Perry Mason movies in the 1980s and early 1990s). 
BART & HOMER SIMPSON - LIKE PERRY & DELLA

This is the Part Where we Mention the Dead but Sexy Edie Sidgwick (Who Dylan’s Blonde on Blonde was about) and the Pompous but Fairly Cool George “Paper Lion” and “Paris Review” Plimpton Alongside Bart Simpson and This New Book; Good Because This is a Digression About Sex, Drugs and Rock and Roll
            This book by John Ortved is a terrific oral history of the Simpsons, from beginning to end.  It is a series of interviews with the principals of the show and other key players, done in the oral history format so successfully used by the late George Plimpton in his famous biography of Edie Sidgwick, Edie (_______________________).  Edie was a famous model from 1965-67 who hung out with Andy Warhol, had a famous affair with Bob Dylan, had an amazing amount of WASP, Harvard and prep school heritage along with being from really old money, as well as being gorgeous.  She was also the inspiration for many songs of the sixties, including “Blonde on Blonde” by Dylan and “Dr. Roberts” by the Beatles, which are about sleeping with Edie and another blonde, and Edie’s regular amphetamine shots from her “doctor”, which are termed “vitamin B” injections in the Plimpton Bio.  Edie was also the muse for Warhol, the Warhol Factory and Warhol’s in house rock band, the fiery Velvet Underground, led by Lou Reed, John Cale, Stirling Morrison & Nico.  Needless to say, Edie ended up going insane from the sex, drugs, amphetamines and other craziness of this period, and eventually ended up in an asylum, inevitably ending her own life in California in the early 1970s.  The best document of her life remains the classic film “Ciao Manhattan”, which intercuts and interweaves cuts and film of the insane Edie of 1970, who is living in a tent in the bottom of an emptied out Southern California swimming pool, with film of the chic and fashionable Edie of 1965-67 who took the fashion and celebrity worlds by storm.  It remains a definitive document of 1960s culture and style, as well as evidence of the heavy price that Edie for life in the fast lane. 
CLASSIC EDIE WARHOL FACTORY

FACTORY GIRL EDIE SIDGWICK

SEEDY EDIE IN ONE OF WARHOL'S MOVIES

CIAO! MANHATTAN A TRUE STORY OF SIXTIES' SIREN EDIE

            1)  Organization and Style
First, this book is organized chronologically, with a huge emphasis on the originsand early development of the Simpsons.  The first four seasons of the show, which are considered by all to be the greatest episodes of the show’s history, are highlighted in detail.  This is the period when the writing room including approximately “eighty per cent (80%) Harvard Lampoon” alums, and “the original room included Sam Simon, Al Jen, Mike Reiss, Jace Richdale, George Meyer, John Swartzwelder, Jay Kogen, Wallace Wolodarsky, Jeff Martin and Matt Groening (sort of).”  (Ortved’s own annotation to Groening writing role).  Id. at p. 88.  Ortved’s book carefully follows the show from its beginnings through its many controversies (including feuds, fights and legal fights, including spats over creative direction and money) through to its most recent seasons.  But to those who would say that the Simpsons in its current incarnation is inferior to the early seasons, original writer and Simpsons consultant Michael “Mike” Reiss has a ready rejoinder, originally delivered at a speech at Northwestern University in 2004.  According to Ortved, “Reiss told the audience that when viewers tell him that the show is not as good as it used to be, he offers the following explanation:  ‘Go f_____ yourself!’”.  Id. at p. 262. 
2)  The Legal Controversies over the Tracey Ullman Show Spinoff Rights and Work for Hire Doctrine; How Tracey Ullman Ended Up Paying for Her Own Show’s Losses With Her Simpsons Spin-Off Points Due to Fox Creative Accounting While Matt Groening, James L. Brooks, Sam Simon and Fox all Get Rich from the Simpsons Show Which has Grossed $3 Billion to Date
The book details (sometimes painfully) the origins of the show as a spinoff from the Tracey Ullman Show and the comic strip “Life in Hell” (id. at pp. 11-56, passim & elsewhere, infra), along with the various legal and other battles and squabbles over royalties, rights, merchandising revenues, residuals and other fights that broke out between, by and among the various principals once it became crystal clear that the Simpsons show would become a huge success.  Id.  Tracey Ullman, in particular, together with her producers, was particularly vexed, since her contract with Fox specified that any elements of her show belonged to her, including spinoffs and intellectual property presented on her show, and she argued that Matt Groening’s works of the Simpsons on her show prior to 1989 constituted a “work for hire” and thus was 100% hers, and not assignable to anyone else, least of all Fox, James L. Brooks, Matt Groening or any one else.  Id. at 11-56 & 131-144, especially chapter Nine “Fallout Boys” at 131-144 details the litigation and disputes between Ullman, Fox, Groening, Brooks and other defendants.  Also affected were executive producers of the Tracey Ullman show Heide Perlman, Jerry Belson and Ken Estin, along with an entity known as Gracie Films.  Id.  Without reviewing the lawsuit, the legal papers, the record of the case, the contracts in question or any of the depositions in the case, it is impossible to form a legal opinion of who is right in this case, but generally speaking, an employee who works for another surrenders ALL intellectual property rights in all works for hire as to copyright to the employer under standard form employer agreements, as well as patent, trademark and other rights, and it appears from what is stated in the book that Matt Groening may have been employed by Tracey Ullman at the Tracey Ullman Show and surrendered all of those rights in the Simpsons characters he designed specifically for the Tracey Ullman Show, although this is purely speculative without a detailed review of the original documents as aforementioned.  However, there was litigation and the litigation was not resolved in Ullman’s favor, although she did retain some contractual residual points in the Simpsons’ revenue.  Id. at p. 132.  Fox accountants then allegedly attempted to evade paying Ullman even that pittance by claiming that the points were net points, not gross points, Tracey Ullman’s Show had lost money for Fox and had never recouped its losses, and then went about accounting the points due to Ullman by laying them off against alleged losses incurred by the Tracey Ullman Show.  Id. at pp. 11-56 & 131-144 & elsewhere, especially at p. 133.  According to Ortved, “Another reason Fox gave for denying the Ullman [the Tracey Ullman Show] producers their cut of the Simpsons was that Ullman [the Tracey Ullman Show] had never made any money.  Because the Simpsons was spun off from the Tracey Ullman Show, Fox argued that their [the Tracey Ullman Shows Producers, including Ullman herself] points were worthless until the costs incurred by Ullman [the Tracey Ullman Show had been covered.  “For the first two years of the Simpsons, they were saying, ‘Ullman’s still in the red, so you get nothing,’  a friend of the producers remembers.  “The history of Hollywood is, ‘Yeah, you have points, try to get ‘em.’”.  Id. at p. 133.  In short, Ullman was victimized by the so-called “creative accounting” processes of Hollywood, even though it was she who had given the formerly homeless and penniless Matt Groening his first break in the television world.  Id. 
According to Ken Estin, who is quoted in the book, “What happened is Jim Brooks and Fox decided to give none of the merchandising money to the Tracey Ullman Show and keep it all for the Simpsons.  Meanwhile, Jerry Belson and Heide Perlman and I were saying, “How come we don’t get a penny from The Simpsons?  It doesn’t seem right.  It was a spin-off of our show.  I’ve seen dozens of spin-offs, and the creators of the original show always get something for the spin-offs, and we went to Jim Brooks [James L. Brooks] and we went to Fox, and they wouldn’t talk to us.  They said, “Jim Brooks is Jim Brooks and he doesn’t negotiate with people.”  And Fox was not gonna negotiate with us and wouldn’t show us the books and wouldn’t talk to us at all about it.  They said “It’s over for you guys.”
Fox to date has earned more than $3 billion dollars from the Simpsons.  Tracey Ullman and her executive producers on the Tracey Ullman Show, where the Simpsons cartoon debuted, and where Matt Groening got his start, have received next to nothing compared to this gargantuan sum.  Id.  James L. Brooks, Sam Simon (then married to actress and professional poker player Jennifer “Jiggly” Tilly aka Jennifer “Silly” Tilly aka Jennifer “Dress Act Think Talk & Walk Willy Nilly Tilly”) and Matt Groening, by contrast, have received the lions share of the Simpons’ creative production and residual executive production points and profits (in the case of Brooks) and the merchandising profits (in the case of Groening).   Id.  “Revenues from the first year of merchandising [Simpsons and Bart Simpson] merchandise were estimated at $750 million with Fox nabbing around eight per cent (8%) of that number.  In 1991. [Matt] Groening made [the list of ] Forbes’ ‘Top 40 Richest Entertainers,’, with an estimate $18 million [earned in 1991, largely from merchandising points and revenues].”  Id. at p. 124.  According to Gavin Polone, a former agent for Conan O’Brien and several of the Simpsons writers, and executive producer of Curb Your Enthusiasm, “Everybody was making millions of dollars.  Matt [Groening], Sam [Simon] and Jim [James L. Brooks]…collected well over $600 million…[in the very early years of the Simpsons]…my recollection was that of the total pie, they had fifty (50%) per cent.”  Id. at p. 124.
THE TRACEY ULLMAN SHOW ON FOX IN THE 1980s 
WHERE BART GOT HIS START DUE TO MATT GROENING'S ART

3.  Fox is Cheap to its Staff but the Butterfingers are Free 
Meanwhile, Fox was allegedly very cheap to writers, producers and actors who actually worked on the Simpsons and on the set, although the “butterfingers were free.” Id. at p. 146.  According to Brian Roberts, an editor who worked on the Simpsons from 1989-1992, “Matt [Groening] used to be the king of merchandising.  He would just sit in his office and sign posters and create more [and more] ways of doing merchandising.  And meanwhile, Sam [Simon] and the writing staff [during Seasons One through Three 1989-1992] were churning out brilliant episodes.  And just as a side note, Fox is so cheap we never got any animation cels or anything.  I couldn’t even get one cel from the episode that I wrote.  But there was no shortage of Butterfingers [a candy bar].  You could always go up to Matt’s office and grab yourself a big handful of Butterfingers, because those were free, because Matt had signed that Butterfinger [endorsement] deal [whereby Bart Simpson endorsed Butterfingers].  No shortage of those [Butterfingers].  To this day, I can’t eat a Butterfinger.”  Id. at p. 146. 
TYPICAL MERCHANDISING GAMBIT USED TO ENRICH
MATT GROENING DURING THE RUN OF THE SIMPSONS AND
LINE THE POCKETS OF SPONSORS LIKE BUTTERFINGER

            2)  Conan
Famously, Conan O’Brien was originally a writer for Saturday Night Live and also a former Harvard Lampoon alum, but several years younger than the original writers, when he decided to quite SNL in the fall of 1991.  He expressed his unhappiness to Lorne Michaels.  Id. at p. 160.  Shortly afterwards,  Conan was invited to write for the Simpsons by Mike Reiss and Al Jean, who called Conan and said to him “We heard that you just left Saturday Night Live.  Would you be interested in working at The Simpsons?”  According to Conan, “So I said ‘Yes!’”.  Id. at p. 160.  Conan continues:  “The Simpsons was notorious at the time.  I think they had done a couple of seasons.  Everyone wanted to be on that show, but they never hired.”  Id. at p. 160.  Ortved’s book devotes an entire chapter of this book to “Conan” (chapter Eleven, id. at pp. 159-168) and this is some of the most valuable and insightful writing in the entire volume, along with the various Conan quotations sprinkled throughout the Book elsewhere.  What emerges is a picture of how a younger talent, in this case Conan O’Brien, is first mentored by older, wiser writers and producers like Lorne Michaels, Al Jean and Mike Reiss, together with the other great writers of the Simpsons like Jon Vitti et al., but then eventually grows to find a distinct voice of his own, and then eventually auditions for and wins the right to host the late night show to succeed David Letterman’s slot on late night TV, and steps successfully into the limelight himself, making the transition from acolyte to accomplished writer finally to entertainer.  Conan worked at the Simpsons as a writer from 1991-1993, writing for Seasons Three and Four of the Simpsons helmed by Al Jean and Mike Reiss, these two seasons being widely considered to be among the four best in Simpsons history, due in no small part to Conan’s being part of the creative team.
But as this book makes clear, the process of enrichment was mutual.  This process of the show getting better while Conan’s abilities amplify and multiply, is illuminated, explained and detailed in Ortved’s book, and no better than in Conan O’Brien’s own words.  Of course, Conan is now officially the funniest Irishman in the world and touched by the Blarney Stone nearly six times a day (when he’s not busy sending out one of his retinue of fifty personal assistants to go out and cash one of his thousands of  NBC severance checks, which arrive nearly every hour, made out to “Conan O’Brien, Host of the Tonite Show” in the millions of dollars, expressed to Mr. O’Brian by private mountain bike courier to his illustrious two hundred fifty room palatial estate located high in the Central California Mountains, looking down upon the Pacific Ocean with a clear downwards view of the far smaller former William Randolph Hearst/Citizen Kane Xanadu estate along the Central California Coast, Conan’s new residence now unofficially dubbed by many bloggers “Conannadude”). 
CONAN PLAYS "WHILE MY GUITEAU GENTLY WEEPS"
IN MEMORY OF THE LATE PRES. JAMES GARFIELD

What does shine through here in Ortved’s book is Conan’s humility, respect and reverence for the original Simpsons writing crew, and for the Simpsons show itself.  It’s obvious that even if he is a Harvard Lampoon and SNL alum, Conan considers the Simpsons to be the Caltech/Livermore Laboratories of high-acceleration nuclear particle advanced theoretical comedy, where he got his Ph.D. (so to speak, to mangle an awful metaphor) and learned his professional chops.  Recalls Conan upon being asked and invited to join the writing cast and writing room of the Simpsons after Season Two by Mike Reiss and Al Jean in 1991:  “It was as if that first Olympic Dream Team, with Larry Bird and Magic Johnson, called and said, “Do you want to shoot baskets with us?” [referring to the original writers room of the Simpsons’ Seasons One and Two, and the invitation to join them extended by Al Jean and Mike Reiss in fall of 1991].  Id. at p. 88.  Adds writer Bill Oakley (Simpsons writer, 1991-1997):  It was like being hired at Saturday Night Live in 1977.  It was like going to work at Your Show of Shows in 1955, when you had Mel Brooks and Neil Simon and all those guys on the writing staff.  The show was at its absolute height and it was all the original guys and Conan.”  Id. at p. 88. [referring to the original writing team of Al Jean, Mike Reiss, Jon Vitti et al., see supra & Id. at p. 88].  It was a time.  



THE END


[1]   Introduction at p. xi.
[2]   Id.
[3]   Id. at p. xii.
[4]   Id.
[5]   Id

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